Packaging innovation scorecard

Innovation literature shows that the characteristics of a company's innovation processes determine their performance in different areas. In this study, we adopt general conceptual model from theory and apply it to packaging innovation. This helps identify describe subprocesses how measure performance. It also links process cost climate packaging. Based on modified for innovation, purpose paper is develop scorecard assessing process. The first step methodology was development describing second demonstrate validate case study covering at major retail company. Data were captured six semi-structured interviews two workshops, as well observations site visits. defines using seven interrelated impacts developed research describes output. quality each measured four dimensions. Each dimension can reach score one four, where clearly defined. showed seems be an effective way measuring complex identifying concrete ways improve validated demonstrated applied. application company performs compared best practice subprocess. validation sufficiently functional useful, although requires input multiple sources. usability could only partly assessed—it promising value basis formulating action plans—but future studies should scorecard's long-term usefulness creating plans assess impact. theoretically-based novel terms its impact supply chains. companies improvement possibilities. address issues strategically by activities conducted One limitation not validated, would take longer than time available study.